BRAND STRATEGY - Corporate/product/service positioning  with a supporting narrative; naming.

EXECUTIVE SPEECH WRITING - Speech writing: Keynote, industry events, internal meetings; executive/personal brand development.

CUSTOMER PERCEPTION STUDIES / BRAND BENCHMARKING STUDIES - In-depth customer interviews designed to identify strengths and gaps in the engagement model, competitive positioning, etc.

ON-STAGE BRANDING/SPEAKER TRAINING - Branding on-stage/live presentations to build a personal brand via TED Talk-styled training (group & 1:1).

CUSTOMER PERSONAS - End-user personas; behavioral/ character illustrations use to shape the customer experience and tailor messaging to specific segments.

STRATEGIC/BRAND MESSAGING - Brand, portfolio, product messaging development with implementation training for internal teams.

EMPLOYEE / TEAM SATISFACTION STUDIES - In depth interviews to uncover practices, dynamics, services gaps, etc that create drag on relationships and business.

BEST IN CLASS WRITING TRAINING - Customized writing/training modules based on brand strategy and competitive messaging practices. Modules are customized to the business, division, region, etc.